Use Case-Measuring Dwelling and Service
Challenges
In the context of omnichannel retail model, physical retailers need to undergo digital analysis of a customer’s journey, from arrival to departure, similar to online retailers’ practices. This enables them to optimize the store by considering product placement, staff service efficiency etc. By understanding customer in-store behavior and how they are being served, retailers can ultimately increase store management and sales performance.
They need to know：
- The true conversion rate based on the number of effective customers
- The attractiveness of in-store layout and product display to customers
- The impact of staff service efficiency on store performance
As facial recognition technology breaches privacy, retailers need efficient and privacy-protecting technology to help them gather accurate and in-depth in-store behavior data.
Solution
Digitizing and accurately differentiating the behaviors of all personnel in the store, distinguishing between staff and customers, and mapping the customer journey is the key to solving the current needs of brick-and-mortar retail.
The solution focuses on:
- Accurately distinguishing between staff and customers
- Precisely counting the number of daily visitors to avoid duplications
- Understanding the dwelling time of customers
- Knowing the time staff members spend greeting and serving customers
- Using multiple privacy protection measures such as anonymization and graph masking.
Note that the solution involves the use of advanced sensors and computing units for Re-ID (Person-identification) computation and analytics, please check with our service representatives or contact with us by sending email to info@tdintelligence.com to know how to implement the solution in your local area.
Benefits
By accurately differentiating between customers and staff and analyzing the in-store behavior of effective customers and staff service efficiency, physical retailers can achieve the following:
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- Better reception and service for effective customers, resulting in an increase in conversion rates
- Evaluate staff service to improve store management and personnel allocation
- Improve product placement and display effectiveness, resulting in an increase in conversion rate