Under Armour, ranked within the top ten most valuable sports business brands worldwide in 2019, is an American sports goods manufacturer which supplies athletic and casual apparel, as well as footwear. Founded in 1996, much younger than the established athletic apparel market leaders like Nike and Adidas, Under Armour has quickly grown into a global brand with direct stores and franchise stores throughout the world.
Seeking flexibility in customizing features like auto email sent real-time reporting, Under Armour in Asia (including Greater China, South Korea etc.) has adopted TDI sensors for footfall traffic collection and analytic purposes. Access to real-time data and understanding of how stores performed, will help Under Armour take swift decisions in special occasions (such as during the pandemic period).