Powerlong Group is a large corporation covering businesses in 5 sectors including real estate, commerce, hotel & tourism, culture and arts, and industry and information, among which the Powerlong Real Estate has been listed on Hong Kong stock market and specialized in the development and operation of comprehensive commercial realty projects. Powerlong Real Estate has been awarded with many authoritative honors, including China Top 100 Real Estate Developers and Top 10 Brands of China Commercial Real Estate. Powerlong Real Estate has built 36 commercial complexes, among which ‘The One’ is the main brand, a top-tier complex providing international and one-stop experience of shopping, leisure, and recreation.
To open a new ‘The One’ project in the busiest street of Xiamen and further upgrade the super high end complex by means of digitalization, Powerlong Real Estate has selected TD traffic intelligence system to collect traffic flow and conduct behavior analytics.
Top-tiered commercial realty project and the main brand of Powerlong Real Estate
A large complex occupying 120,000 m2 spaces and 7 floors to contain a wide variety of retailers
Superior location in the busiest area of Xiamen with large volume traffic flow
Around 500 TD-1001 2D intelligent sensors are being deployed in all the 5 entrance of the complex, and near escalators and retailers’ stores, to help operators of the complex thoroughly obtain the traffic intelligence from fundamental information like how many people move in and out of the complex each day, to advanced analytics such traffic distribution inside the complex, which stores are mostly visited, what’s the percentage of arrivals by driving, and how weather has impacted traffic flow, etc. Analytics from traffic intelligence help the property owner better evaluate the value of the complex, increase rental income from tenants, improve daily operations, and plan and implement marketing campaigns more effectively.