Perfect Diary is an emerging cosmetic brand in China. Being established for only two years, it has received great popularity through e-commerce. However, with the increasing cost of online operation, online sales alone won’t win in the end. Cosmetic brands must use both online and brick-and-mortar stores to improve their overall performance. Perfect Diary deeply understands the importance of opening offline stores to collect consumer data and hence build strong connection with its target audiences.
TDI deep learning 3D intelligent sensor helps Perfect Diary obtain accurate footfall traffic flow data, combined with comprehensive data report analysis, so that the different levels of management of the brand can easily measure the store performance. Key indicators such as number of visitors, store capture rate, as well as POS data combined with stores, provide a comprehensive assessment of marketing campaigns, conversion rate and sales performance of stores.