An Italian Luxury Brand
The Italian brand is a family-managed fashion house famous for its bold paisley prints. Its main products include luxury dress, footwear, handbags, jewellery, perfumes, textiles and home furnishings. By 2021, the company operated 140 flagships in 58 countries with boutiques in cities such as Milan, London, Paris, New York, Beijing and Tokyo.
In order to increase customer base, improve customer loyalty and boost store performance, the brand has invested in digital transformation in recent years. Wishing to accurately collect and track the activities of customers as they pass by, enter the stores, browse, engage and shop inside, the brand has upgraded its footfall tracking system from a 2D sensor-based system to TDI’s 3D sensor-based, intelligent system in many of its boutiques in China. In-depth data insights from TDI’s 3D sensors and reports have enabled the brand to conduct store analytics effectively.