French Cosmetics Brand
Pop-up stores in China has become golden tickets for luxury houses wanting to double down on the China market since the country has seen resilient buying and a substantial rebound after the pandemic disruption. The popup’s physical immersion allows companies to communicate their brand values through engaging and dynamic scenarios. The French cosmetics brand has been showcasing its Pre-fall 2021 collection through a series of pop-up stores being built up in metropolitan cities of China.
TDI sensors, thanks to their easy and flexibility of use under any retail scenarios, have been deployed in the pop-stores for measuring the footfall traffics during the campaigns.