Coty is a global beauty company making cosmetic, skin, fragrance & hair brands. Owning around 77 brands as of 2018, its products are widely available in stores and counters all over the world. Coty’s brands, including Gucci, philosophy, as well as Bottega Veneta, have started deploying TD traffic intelligence system in their selected stores located in Shanghai and Shenzhen’s landmark shopping centers for footfall tracking and analysis. In order to realize highly accurate people counting, Coty decided to use TD 2000, the deep learning enhanced 3D intelligent sensor for data capturing and ordered TD TrafficPro for comprehensive data reporting and analytics on the number of entrants and exists as well as consumer in-store behavior.
The traffic intelligence system is the fundamental and important part of Coty’s intelligent retailing. The brands above can better evaluate and improve the effectiveness of marketing activities based on footfall traffic analytics. Traffic intelligence, while combined with sales data, conversion rates, etc. can provide an objective and reliable basis for setting and assessing store performance. In addition, by analyzing the traffic pattern such as busy hours, trend of people visiting etc., the store operators will be able to prepare the right amount of goods for sell and arrange enough sales and service staff in stores to serve consumers while saving unnecessary spending on the inventory and human resources.