CHARLES & KEITH

CHARLES & KEITH is a young and famous fashion brand founded in Singapore in 1996 offering modern women footwear and accessories. With a vision to empower women around the world to express themselves through fashion, CHARLES & KEITH has opened 550 stores in 36 countries. Its stylish and trend-focused designs are now widely available in Asia Pacific, the Middle East, Europe and the United States of America. In China, around 200 CHARLES & KEITH stores are located, mostly in large scale shopping centers with high footfall traffic.

Aiming to boost store performance and improve operation through data intelligence, CHARLES & KEITH has implemented TD traffic intelligence system in its stores in Shanghai, Nanjing, Hefei, and Hangzhou to obtain a thorough understanding of how each individual store performs in terms of attracting shoppers, point-of-purchase effectiveness, and sales promotion etc.

On average, two TD2000 intelligent sensors are inserted into recessed mounts and then installed in each store, near entrances for collecting highly accurate data about how many people move in and out of the store in real time and the number of people inside the store. Traffic intelligence data are integrated with POS data through open API, helping CHARLES & KEITH understand the traffic pattern , conversion rate, and sales per customer transaction etc. in different time (e.g. daily, weekly, during holidays, before and after promotions), and therefore set and measure store KPI more reasonably, and arrange staff and goods efficiently. TD2000, embedding advanced technologies including stereo vision analytics and ‘DeepCount’ based on AI deep learning, has ensured the reliability of data sources which are the basis of footfall analytics.

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