China Fortune Land Development Co., Ltd (CFLD) is one of the leading real estate developers and the No. one Characteristic Town operator in China with global presences in 70 regions including Indonesia, India, Vietnam and Egypt. CFLD has successfully built a number of new industry cities and commercial complexes in burgeoning cities near China metropolitans including Beijing and Shanghai. To maintain its success in business expansion, the group has widely deployed TD intelligent systems in its commercial complexes including DAHU TIANDI, Gu’An Happiness Harbor, and No.1 Lang Fang Shopping Center for collecting data relevant to customer flow and shopper behavior, based on which to keep monitoring, evaluating and improving its overall operational efficacies.
Located in a new industry city of Gu’An, Hebei Province of China, DAHU TIANDI is an important commercial realty project which comprises a two-floor indoor shopping mall and outdoor dining and entertainment venues. Positioned as a modernized lifestyle center of local middle-class communities, it occupies a total space of 18,600㎡ and hosts a wide variety of retailing stores with artistic features. Around 50 TD 2D smart counting sensors and TD 3D intelligent sensors are being deployed indoor and outdoor, respectively, to collect footfall traffics entering and leaving the complex. Most accurate traffic intelligence data have laid a solid foundation for the operators of the commercial realty to build shopper behavior and consumption model, based on which to plan effective marketing campaigns to promote consumption while improving customer experience. This project features both indoor and complex outdoor applications of TD traffic intelligence system.
Happiness Harbor is a neighbourhood built by CFLD at Gu’An of Hebei province, featuring England style buildings and a complex composed of both outdoor commercial streets and indoor shopping areas consisting of over 30 retailers’ stores. TD intelligent sensors including TD-2000 3D sensors and 46 TD-1001 2D sensors are deployed to collect footfall traffic in outdoor entrances and retailers’ shops respectively. By using TD intelligent sensors, the property owners have obtained a clear understanding of the traffic flow and therefore have improved rental income by setting rental based on store location and popularity. Other benefits include enhanced relation with tenants and cost efficacies in property management.
CFLD-the No.1 Shopping Center of Lang Fang
The No.1 Shopping Center of Lang Fang is located in one of the best places in Lang Fang of Hebei province and occupies a total space of 30,000 m2 in a six floor building. Wishing to attract more traffic and boost prosperity, the shopping center is under renovation and re-positioned as an innovative shopping and entertaining destination featuring ‘one-stop-shop’ to suit upgraded consumption and lifestyle of modern Chinese. More than 70 TD 2D smart counting sensors are deployed at entrances, near escalators and main stores to collect footfall traffic and shopper behavior data, based on which the owner of the shopping center has found a more efficient and trustable way to know the traffic pattern, evaluate if the newly renovated property can bring more shoppers, as well as how different retailers in the shopping center perform and hence offer constructive suggestions to help improve the performance of retailers, resulting in long term benefits of both.