An Amercian sports equipment company

Ranked within the top ten most valuable sports business brands worldwide in 2019, this Amercian sports goods manufacturer supplies athletic and casual apparel, as well as footwear. Founded in 1996, much younger than the established athletic apparel market leaders like Nike and Adidas,  it has quickly grown into a global brand with direct stores and franchise stores throughout the world.

Seeking flexibility in customizing features like auto email sent real-time reporting, the brand’s stores in Asia (including Greater China, South Korea etc.) have adopted TDI’s sensors for footfall traffic collection and analytic purposes.  Access to real-time data and understanding how stores performed have played an important role in helping the brand take swift decisions to open/close stores in special occasions (such as during the pandemic period).

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