An American Sports Footware and Apparel Brand
Known as the one of world’s four leading running shoe brands and a famous sporting-goods manufacturer, the American sports footware and apparel brand has formally entered China market since 2003 and strategically opened three types of retail stores selling sports, leisure and kids’ shoes and apparel. Up to present, the brand has opened more than 2,800 stores in China.
Aiming to build rapport with consumers and further improve sales performance, the China division of the brand has been adopting TDI traffic intelligence system to obtain information like how many people visit the stores, their dwell time as well as other relevant in-store behavior data.
TD2000 was selected by the brand for nation-wide deployment after several weeks of testing under various, complex scenarios with proved accuracy in a typical store of the brand in Shanghai.
It’s expected that TDI traffic intelligence system will decrease the total cost of ownership, while capturing highly accurate footfall traffic data for the brand. That information, coupled with POS data statistics, is playing an important role for the brand to evaluate marketing campaigns, cut unnecessary expenditure and improve store operating and performance.