Setting and evaluating store KPI:
by relating traffic data with POS system, retailers can benchmark performance, set KPI for individual stores and evaluate accordingly. TD intelligent sensors offer cross store analytics on passers-by statistics, entering rates, sales conversion and in-store consumptions, etc.
Improving sales and marketing:
with data intelligence on traffic pattern and shopper behavior, retailers may target the right people based on shopper profile including age group and gender; adjust marketing strategies for targeted and better performance of sales and marketing activities. TD intelligent sensors present retailers with shopper profile and behavior analytics from a solid data foundation, accurate and complete.
Managing inventory and operation:
traffic intelligence is useful for planning inventory and de-stocking based on real-time monitoring on customer flow and analytics on historical traffic, to save cost while meeting sales needs. Also, retailers will be more efficient in arranging sales and serving staff, opening or closing service counters per traffic flow situation.

Managing merchants effectively:
based on traffic intelligence, commercial property operators can better negotiate with tenants about rental or offer them improvement suggestions with evidence, leading to win-win relation in-between. TD intelligent sensors help operators collect, visualize and monitor traffic easily and accurately.
Increasing operational practices:
TD intelligent sensors provide property operators with sufficient data and reporting tools to improve operation, for instances, to control AC and elevators based on traffic volume for cutting electricity expense, to arrange sufficient safeguards, service people and cleaning staff only when necessary, or to plan open and close time of properties to maximize traffic flow.
Enhancing marketing effectiveness:
with better understanding of the traffic pattern and distribution in a mall, operators can implement marketing campaigns in the right time and area to attract and sustain traffic. TD intelligent sensors accurately collect and present periodically traffic for analytics, based on which markers can fully reap the benefits of marketing activities.

Securing public safety and improving customer experience:
safety of visitors is one of the top concerns for tourism and entertainment venue operators. Especially in high season, large volume of traffic flow may cause crowdedness, resulting in poor visiting experience and even accidents. TD intelligent sensors can help operators understand the traffic pattern and real time status of traffic flow, based on which to take timely measures for guiding and distributing visitors.
Accurate footfall tracking for complex applications:
TD 3D intelligent sensors can distinguish adults from children and filter the majority of distractors. Whether under bright or dim light, complex indoor or outdoor environments, we offer high performance sensors that help operators track footfall traffic with high accuracy.
Optimizing facilities/venues utilization:
TD intelligent sensors help operators measure how a given area or facilities are occupied, by how many people and when would be the peak time etc. and hence facilitate operators to maximize the ROI by adjusting facilities and allocating staff to optimize the utilization of all facilities.

TD intelligent sensors are probably the most advanced devices for footfall tracking and behavior analytics. They can be installed in smart buildings, characteristic towns, or public transportation terminals including airports, train stations and bus terminals, by any brick-and-mortar businesses and organizations to capture the value from big data analysis. Contact us to see how our sensors can bring value to your industry.

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Whether you are system integrators who wish to incorporate traffic intelligence to your existing systems, or retailers who are sourcing high performance sensors to support your business intelligence, we’d like to invite you to join our strategic partner network. We believe our partnership will bring us greater success, and we are more than delighted to support our partners with the following services:
  • Offering of the state-of-the-art product portfolio with highly reliable performance and accuracy
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